Who I am

What I Do


I'm a single, 30-something year old woman, trying to live my best life in Geneva, Switzerland.  I am a crystal-carrying, incense-burning, yoga-practicing, wellness enthusiast. My goal is to vibe high and evolve into the gangsta goddess that I am.  I moved to Geneva in 2015 and after 1 super short year, my life exploded before my eyes and I found myself homeless, language-less, jobless and penniless in a foreign country that was so different to me, it might as well have been Mars. This blog is the result of what happened during the last 3 years while I have been quietly listening, learning and slaying (demons, poltergeists and skeletons alike).

I’m a social mediaholic! I specialize in turning customers into fans and fans into ambassadors online.  With 3 years of experience building communities on and offline and a Bachelor’s degree in Sociology from the University of South Carolina, I have the competitive advantage to put a finger on the pulse of what ticks with people, understand what motivates them and to know what they like to interact and engage with day-in and day-out- making brands meet customers where it matters the most.  I also have experience in copywriting, helping entrepreneurs and businesses create content that converts users into customers.

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